Materiality In Creative Practices: Empirical Research In A Furniture Design Company.
Name: NICIANE ESTEVÃO CASTRO
Publication date: 18/04/2018
Advisor:
Name |
Role |
|---|---|
| CÉSAR AUGUSTO TURETA DE MORAIS | Advisor * |
Examining board:
| Name |
Role |
|---|---|
| ALFREDO RODRIGUES LEITE DA SILVA | Internal Examiner * |
| CÉSAR AUGUSTO TURETA DE MORAIS | Advisor * |
Summary: The research aims to understand the participation of the material elements in the creative practices of a furniture design company. Its theoretical rationale is based on the study of the creative economy and on the theories of practice and epistemology by Theodore Schatzki. In order to achieve the general goal, the empirical research was conducted through the triangulation of participating observation with video recording and interviews (exploratory and in-depth semi-structured). Thematic analysis was used. However, this study is limited to the analysis of the creative practices of a small furniture design company, located in Vitória, Espírito Santo, Brazil. Moreover, the participation of human beings in the process of creation is not ignored, nor even the
fact that some individuals have more creative potential than others. But rather such human participation is considered to contribute to the discussion about the role that the material elements play in this type of social phenomenon. The research results show that the material elements compose the "creative meshes", playing a role of support and promotion of bodily doings and sayings organized and situated in that
context. Concerning this aspect, materiality works in the connection with other social practices in the studied company, including those which are not directly linked to its purposes as a design studio, whose purpose is to "exchange ideas", an essential action to collective creation. In addition, by "tangibilizing" ideas, materiality allows social actors to articulate expertises, "tastes" and information in "experiments" capable
of provoking reflections throughout the creation process, generating new ideas that, in turn, will also be experienced, until a satisfactory creative result is achieved. Finally, it was possible to perceive that material elements can enhance (or restrict) creative practices, according to their capacity to "embody" the knowledge, norms (explicit or not), discourses, emotions and motivations shared in the creative process of the organization.
Keywords: Materiality. Creativity. Creative economy. Practice. Epistemology of
Schatzki
